Guideline Modernization: Case Studies
Summary of Cases
     
         
             |  | Treatment cost (annual or full regimen)
 | Potential treatment population (annual)
 | Potential annual revenues | Profile | Potential disease area | 
     
     
         
             | Case 1 | $1K | 500,000 | $500M | Treats a chronic condition One approved indication
 Has comparators
 Very large treatment population
 | Diabetes, Mental health disorders | 
         
             | Case 2 | $7K | 100,000 | $700M | Treats a chronic condition One approved indication
 Substantial therapeutic benefit, no approved comparators
 Large treatment population each year
 | AMD | 
         
             | Case 3 | $20K | 103,000 | $2B | Substantial therapeutic benefit to a less common chronic condition with a small treatment population Moderate therapeutic benefit to a more common chronic condition with a large treatment population
 | DMARDs | 
         
             | Case 4 | $50K | 3,000 | $150M | One approved indication for 2nd line treatment of cancer Several therapeutic alternatives exist
 Small treatment population
 | Oncology | 
         
             | Case 5 | $50K | 200,000 (31,000)
 | $1.5B | Provides cure for a serious condition Large treatment population
 If no rationing, all could be treated in 7 years
 | Hep C | 
         
             | Case 6 | $300K | 1,000 | $300M | Rare disease drug with one indication Limited clinical significance
 Small treatment population, high severity of illness, unmet need
 | EDRD | 
     
Acronyms
     - HIPC – Highest international price comparison
- MIPC –Median international price comparison
- LIPC – Lowest international price comparison
- TCC – Therapeutic class comparison
- MLP – Maximum list price
- MAPP – Maximum average potential price
- MRP – Maximum rebated price
- NEAP – Non-excessive average price
- HTA – Health Technology Assessment
- QALY – Quality-adjusted life year gained
- ICER – Incremental cost-effectiveness ratio
- PV – pharmacoeconomic value
- $/QALY – cost per quality adjusted life years gained
- RWE – Real world evidence
Case 1 – Large population, therapeutic comparators
     - Treats a chronic condition
- Has therapeutic comparators
- One approved indication by Health Canada (HC)
- Very large potential treatment population
     
         - Possible indications: diabetes, mental health disorders, etc.
 
- Annual treatment cost (list price): $1,000*
- Population with the condition: 500,000
- Potential annual revenues based on the total treatment population: $500M
- Category 1 due to market size
* Assumed a once-a-year dose for ease of calculations. 
Case 1 – Application of the Proposed Guidelines
     
         
             | Factor | Intro Period | End of Year 1 | End of Year 2 | End of Year 3* | End of Year 4 | End of Year 5 | End of Year 6 | 
     
     
         
             | MLP (set by MIPC) | $800 | $785 | $780 | $750 | $750 | $750 | $750 | 
         
             | PV Threshold Price** | N/A | $640 | N/A | N/A | N/A | N/A | N/A | 
         
             | Revenue at PV Price | N/A | $33M | $50M | $68M | $75M | $81M | $91M | 
         
             | Market Size Adjustment *** | N/A | N/A | 10% | 30% | N/A | N/A | N/A | 
         
             | MRP | N/A | $640 | $627 | $581 | $581 | $581 | $581 | 
         
             | Total revenue at MRP | N/A | $33M | $49M | $61M | $68M | $74M | $82M | 
     
*MLP/MRP frozen.
**CADTH estimated ICER is $100K. PV threshold used is $60,000/QALY.
***A progressive discount applies to the total annual drug cost (revenue) at the cost-effective price, where each successive $10M above $40M is discounted by an additional 10%, up to a maximum of 50%. This $40M market size threshold has been used for demonstration purposes only.
Case 1 – Current vs New Proposed Guidelines
     
         
             | Original ex-factory Price | $1,000 | 
     
     
         
             |  | Current Guidelines | Proposed Guidelines | 
         
             | Price Ceiling | $1900 (assume top of TCC > MIPC) | Ex-factory price ceiling (MLP): $750 Rebated price ceiling (MRP): (frozen at year 3): $581 | 
         
             | Tests used to set the Ceiling | Midpoint of top of TCC and MIPC (moderate improvement) | MLP: MIPC MRP: 30% adjustment to PV price
 | 
         
             | Ceiling percent reduction from original price | none | MLP: 25% MRP: 42%
 | 
         
             | Compliance assessment made against | ATP (rebated price including free goods, but not PLAs) | MLP: ex-factory price MRP: ATP where rebates include PLAs
 | 
     
Case 2 – Large population, no therapeutic alternatives
     - Treats a chronic condition
- One clinically significant approved indication
- No therapeutic alternatives
- Large treatment population
     
         - Potential disease areas: age-related macular degeneration (AMD).
 
- Annual treatment cost (list price): $7K
- Population with the condition: 100K in any given year
- Potential annual revenues based on the total treatment population: $700M
- Category 1 based on projected market size, no therapeutic alternatives
Case 2 – Application of the Proposed Guidelines
     
         
             | Factor | Intro Period | End of Year 1 | End of Year 2 | End of Year 3* | End of Year 4 | End of Year 5 | 
     
     
         
             | MLP (set by MIPC) | $6.7K | $6.3K | $6.0K | $6.0K | $6.0K | $6.0K | 
         
             | PV Threshold Price** | N/A | $3,490 | N/A | N/A | N/A | N/A | 
         
             | Revenue at PV Price | N/A | $67M | $97M | $125M | $80M | $97M | 
         
             | Market Size Adjustment | N/A | 30% | 50% | N/A | N/A | N/A | 
         
             | MRP | N/A | $3,050 | $2,525 | $2,525 | $2,525 | $2,525 | 
         
             | Total Revenue at MRP | N/A | $62M | $79M | $92M | $70M | $79M | 
     
*MLP/MRP frozen at year 3. 
**CADTH estimated ICER is $100K. PV threshold used is $60K/QALY.
Case 2 – Current vs New Proposed Guidelines
     
         
             | Original ex-factory Price | $7,000 | 
     
     
         
             |  | Current Guidelines | Proposed Guidelines | 
         
             | Price Ceiling | $6000 | Ex-factory price ceiling (MLP): $6000 Rebated price ceiling (MRP): $2525 | 
         
             | Tests used to set the Ceiling | MIPC | MLP: MIPC MRP: cost effectiveness adjusted for market size
 | 
         
             | Ceiling percent reduction from original price | 14% | MLP: 14% MRP: 64%
 | 
         
             | Compliance assessment made against | ATP (rebated price, rebates include free goods, but not PLAs) | MLP: ex-factory price MRP: ATP where rebates include PLAs
 | 
     
Case 3 – Two indications with different therapeutic benefits and prevalence rates
     - Treats 2 chronic conditions
     
         - Condition 1 (first indication): estimated 3,000 people in Canada, first in class, brings significant therapeutic improvement over standard of care
- Condition 2 (subsequent indication): Estimated 100,000 people in Canada, Therapeutic alternatives available, brings slight or no therapeutic improvement
 
- No therapeutic alternatives for condition 1, therapeutic alternatives for condition 2
- Annual treatment cost: $20K
- Potential annual revenues based on the total treatment population: $2B
- Category 1 based on projected market size.
Case 3 – Application of the Proposed Guidelines (first indication)
     
         
             | Factor | Intro Period | End of Year 1 | End of Year 2* | End of Year 3** | End of Year 4 | End of Year 5 | End of Year 6 | 
     
     
         
             | MLP (set by MIPC) | $19K | $18K | $17K | $17K | $17K | $17K | $17K | 
         
             | PV Threshold Price *** | N/A | $9,975 | N/A | N/A | N/A | N/A | N/A | 
         
             | Revenue at PV Price | N/A | $99M | $143M | $195M | $249M | $304M | $362M | 
         
             | Market Size Adjustment | N/A | 40% | 50% | 50% | N/A | N/A | N/A | 
         
             | MRP | N/A | $7,580 | $6,329 | $5,835 | $5,835 | $5,835 | $5,835 | 
         
             | Revenue at MRP | N/A | $80M | $102M | $128M | $163M | $199M | $237M | 
     
*MLP frozen based on 7 countries.
**MRP frozen after 3 years.
*** ICER threshold used is $60K/QALY.
Case 3 – Application of the Proposed Guidelines (second indication)
Several therapeutic resulting in median TCC $6,000; LIPC = $14K 
     
         
             | Factor | Intro Period | End of Year 1 | End of Year 2* | End of Year 3** | End of Year 4 | End of Year 5 | End of Year 6 | 
     
     
         
             | MIPC | $19K | $18K | $17K | $17K | $17K | $17K | $17K | 
         
             | PV Threshold Price *** | N/A | N/A | N/A | N/A | N/A | N/A | N/A | 
         
             | MLP=higher of LIPC and median TCC | $14K | $13 | $12.5 | $12.5 | $12.5 | $12.5 | $12.5 | 
         
             | Revenue at MLP | $72M | $137M | $201M | $237M | $348M | $426M | $507M | 
         
             | Market Size Adjustment | N/A | 20% | 30% | 40% | N/A | N/A | N/A | 
         
             | MRP | $6,000 | $5,627 | $4,680 | $3,712 | $3,712 | $3,712 | $3,712 | 
         
             | Revenue at MRP | $31M | $59M | $75M | $81M | $103M | $126M | $151M | 
     
Case 3 –Current vs New Proposed Guidelines 
     
         
             | Original ex-factory Price | $20,000 | 
     
     
         
             |  | Current Guidelines | Proposed Guidelines | 
         
             | Price Ceiling Indication 1
 | $19,000 | Ex-factory price ceiling (MLP): $17,000 Rebated price ceiling (MRP): $7,580
 | 
         
             | Price Ceiling Indication 2
 | $19,000 | Ex-factory price ceiling (MLP): $14,000 Rebated Price ceiling (MRP): $5,627 | 
         
             | Tests used to set the Ceiling | MIPC | MLP: MIPC for condition 1 LIPC for condition 2
 MRP: lower of MLP or med TCC adjusted for market size for condition 2
 | 
         
             | Ceiling percent reduction from original price | None | MLP: 10%; 26% MRP: 60%; 70%
 | 
         
             | Compliance assessment made against | ATP (rebated price, rebates include free goods, but not PLAs) | MLP: ex-factory price MRP: ATP where rebates include PLAs
 | 
     
Case 4 – 2nd line oncology medicine
     - One clinically significant approved indication
- Several therapeutic alternatives exist 
- Low 5-year survival rates
- Small treatment population: 3,000
- Annual treatment cost: $50,000
- Potential annual revenues based on the total treatment population: $150M
- Category 1 based on projected market size, annual treatment cost above GDP/capita
Case 4 – Application of the Proposed Guidelines
     
         
             | Factor | Intro Period | End of Year 1 | End of Year 2 | End of Year 3* | End of Year 4 | End of Year 5 | End of Year 6 | 
     
     
         
             | MLP (set by MIPC) | $47.5K | $45K | $42.5K | $40K | $40K | $40K | $40K | 
         
             | PV Threshold Price** | N/A | $25K | N/A | N/A | N/A | N/A | N/A | 
         
             | Revenue at PV Price | N/A | $10M | $15M | $19M | $25M | $30M | $36M | 
         
             | Market Size Adjustment*** | N/A | MIPC | MIPC | MIPC | MIPC | MIPC | MIPC | 
         
             | MRP | N/A | $45K | $42.5K | $40K | $40K | $40K | $40K | 
         
             | Revenue at MRP | N/A | $14M | $20M | $26M | $33M | $40M | $47M | 
     
*MLP/MRP frozen. 
**CADTH estimated ICER is $250K. PV threshold used is $60K/QALY.
***Positive market size adjustment owing to small market size – lower of MIPC, 2xPV Threshold price
Case 4 – Current vs New Proposed Guidelines
     
         
             | Original ex-factory Price | $50,000 | 
     
     
         
             |  | Current Guidelines | Proposed Guidelines | 
         
             | Price Ceiling | $45K (assume top of TCC < MIPC) | Ex-factory price ceiling (MLP): $40K  Rebated price ceiling (MRP): (frozen at year 3): $40K | 
         
             | Tests used to set the Ceiling | Midpoint of top of TCC and MIPC (moderate improvement) | MLP: MIPC MRP: Lower of MIPC, 2xPV threshold price
 | 
         
             | Ceiling percent reduction from original price | 10% | MLP: 20% MRP: 20%
 | 
         
             | Compliance assessment made against | ATP (rebated price including free goods, but not PLAs) | MLP: ex-factory price MRP: ATP where rebates include PLAs
 | 
     
Case 5 – Curable condition, large treatment population
     - Provides cure for a common and serious condition 
- Large treatment population: estimated 200,000 Canadians are living with the condition
     
         - All could be treated in seven years assuming no rationing
 
- As of 2018, the health care system cost associated with the condition is estimated at $10 billion annually.
- Annual treatment cost of $50K (based on the manufacturer’s suggested list price)
- Potential annual revenues based on the total treatment population: $1.5B 
- Category 1 based on projected market size, annual treatment cost above GDP/capita
Case 5 – Application of the Proposed Guidelines
     
         
             | Factor | Intro Period | End of Year 1 | End of Year 2* | End of Year 3** | End of Year 4 | End of Year 5 | End of Year 6 | 
     
     
         
             | MLP (set by MIPC) | $48K | $45K | $43K | $43K | $43K | $43K | $43K | 
         
             | PV Threshold Price*** | N/A | $50K | N/A | N/A | N/A | N/A | N/A | 
         
             | Revenue at PV Price | N/A | $1.5B | $1.5B | $1.5B | $1.5B | $1.5B | $1.5B | 
         
             | Market Size Adjustment**** | N/A | 50% | 50% | 50% | 50% | 50% | 50% | 
         
             | MRP | N/A | $25K | $24K | $23K | $23K | $23K | $23K | 
         
             | Total revenue at MRP | N/A | $770M | $740M | $708M | $708M | $708M | $708M | 
     
*MLP frozen based on 7 countries.
**MRP frozen. 
***CADTH estimated ICER is $50K, below PMPRB PV threshold
****Maximum market size adjustment of 50%. Assuming competitor entry in Year 6.
Case 5 – Current vs New Proposed Guidelines
     
         
             | Original ex-factory Price | $50,000 | 
     
     
         
             |  | Current Guidelines | Proposed Guidelines | 
         
             | Price Ceiling | $48K (assume top of TCC < MIPC) | Ex-factory price ceiling (MLP): $43K Rebated price ceiling (MRP): (frozen at year 3): $25K | 
         
             | Tests used to set the Ceiling | Higher of top of TCC and MIPC (substantial improvement) | MLP: MIPC MRP: 50% adjustment to PV price
 | 
         
             | Ceiling percent reduction from original price | 4% | MLP: 14% MRP: 50%
 | 
         
             | Compliance assessment made against | ATP (rebated price including free goods, but not PLAs) | MLP: ex-factory price MRP: ATP where rebates include PLAs
 | 
     
Case 6 – Rare disease drug
     - Rare disease drug with one indication
- Limited clinical significance (moderate improvement over placebo) but offers hope for the first time for a severe condition with high burden of illness and high unmet need. 
- Small treatment population: 1,000 Canadians diagnosed with the condition, 2% increase per year.
     
         - One in every 4,000 children born are affected by the condition.
 
- Annual treatment cost: $300,000
- Potential annual revenues based on the total treatment population: $300M
- Category 1 based on projected market size, annual treatment cost above GDP/capita
Case 6 – Application of the Proposed Guidelines
     
         
             | Factor | Intro Period | End of Year 1 | End of Year 2 | End of Year 3* | End of Year 4 | End of Year 5 | End of Year 6 | 
     
     
         
             | MLP (set by MIPC) | $240K | $240K | $240K | $240K | $240K | $240K | $240K | 
         
             | PV Threshold Price** | N/A | $60K | N/A | N/A | N/A | N/A | N/A | 
         
             | Revenue at PV Price | N/A | $3.0M | $6.1M | $9.4M | $12.7M | $19.9M | $23.6M | 
         
             | Market Size Adjustment*** | N/A | 2xPV | 2xPV | 2xPV | 2xPV | 2xPV | 2xPV | 
         
             | MRP | N/A | $120K | $120K | $120K | $120K | $120K | $120K | 
         
             | Total revenue at MRP | N/A | $6.0M | $12.2M | $18.7M | $25.4M | $39.8M | $47.2M | 
     
*MLP/MRP frozen. 
**CADTH estimated ICER is $300K-700K, depending on population and severity. Assume 80% price reduction required to meet PMPRB PV threshold of $60K/QALY.
***Positive market size adjustment owing to small market size – lower of MIPC, 2xPV Threshold price.
Case 6 – Current vs New Proposed Guidelines
     
         
             | Original ex-factory Price | $300,000 | 
     
     
         
             |  | Current Guidelines | Proposed Guidelines | 
         
             | Price Ceiling | $240K | Ex-factory price ceiling (MLP): $240K Rebated price ceiling (MRP): (frozen at year 3): $120 | 
         
             | Tests used to set the Ceiling | Midpoint of top of TCC and MIPC (moderate improvement, no comparators) | MLP: MIPC MRP: 2xPV price
 | 
         
             | Ceiling percent reduction from original price | 20% | MLP: 20% MRP: 60%
 | 
         
             | Compliance assessment made against | ATP (rebated price including free goods, but not PLAs) | MLP: ex-factory price MRP: ATP where rebates include PLAs
 |