Cox-2 inhibitors have generally achieved price premia relative to branded NSAIDs

Price (MSP) per daily dose US$

Launch Price (using prevailing exchange rates at time)

37%

22%

35%

15%

39%

9%

36%

-20%

59%

74%

38%

69%

32%

78%

58%

Vioxx

Celebrex

Most expensive NSAIDs

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